Over the weekend, I read Designing For Emotion by Aarron Walter - one of the "brief books for people who make websites" from the "A Book Apart" library. Aarron Walter, if you don't know the name, is the lead user experience designer behind the MailChimp web application. And, if you don't know him, you are more than likely familiar with Freddie Von Chippenheimer IV - the MailChimp mascot with the blue hat th ...
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