Poor writing detours an internet surfer off the smoothly paved information highway onto a gravel road. He feels lost, moves slower and feels every bump. Generally, the traveler will turn around and leave; if the path never clears, the site will be avoided completely. Internet text associated with your name is a direct reflection of you and your business. Learn some of the pitfalls, common errors, and long-forgotten writing tools to smooth out your section of the highway.Iris Carter holds B.A.